Willis Towers Watson Marketing Manager – Boston in Boston, Massachusetts

Marketing Manager – Boston

Date Posted: April 18, 2018


Not ready to Apply? at https://willistowerswatson.avature.net/WTWTalentNetwork


Make your mark in a global firm with opportunity. Play a leadership role in Boston. Join a North American marketing team that can support your ideas and initiative. Willis Towers Watson offers competitive pay, comprehensive benefits and a collegial environment for candidates with entrepreneurial spirit, local perspective and superb sales, marketing and client-relationship skills.

The role of marketing in Willis Towers Watson is two-fold: to support the company’s growth and revenue goal and to protect and promote a consistent global brand. As trusted business partners, the marketing group functions as an integrated global team providing comprehensive marketing support to all business segments and regions through well planned, executed and measured marketing campaigns.

In this position, you will lead marketing in Boston (primary market), and local offices in Harford and Newton, MA, Buffalo and Rochester, NY, and Burlington, VT. The position focuses on delivering innovative programs supporting the sales teams, and managing and measuring the effectiveness of all marketing activities. Successful candidates must demonstrate business acumen, relevant experience with core marketing strategy and execution, excellent project management, communication and team skills.

The Role

Performance Objectives:


•Be a marketing thought leader and introduce innovative and effective ideas/delivery channels that are engaging to clients and prospects

•Communicate effectively with team members and internal clients to set expectations, advance projects, and troubleshoot issues – share across the marketing team

Excellence and Innovation

•Partner with office leadership (dotted reporting relationship) to create and develop a successful marketing strategy for the market and prepare and deliver the marketing plan that identifies the ideal marketing mix and strategy to leverage national and local activities that will accomplish the following objectives:

◦Understand market goals and key client issues

◦Generate sales lead opportunities from marketing initiatives

◦Enhance and foster relationships with existing clients

◦Create internal awareness of key marketing initiatives and programs and support follow-up

◦Help prioritize outreach efforts and manage local expectations


•Build relationships across the business segments to effectively channel marketing objectives in local market

•Partner with marketing colleagues and internal business clients to define project objectives including sales opportunities, and deliver projects on time and to required specifications.

•Foster collaboration and coordination with marketing colleagues and understand different roles and responsibilities within the marketing organization.


•Manage and adhere to local marketing budget

•Provide analysis and insights into marketing activities and related costs to determine their effectiveness and impact and provide performance benchmarking

•Implement and enforce workflow processes, while remaining flexible when business needs dictate

The Requirements

3+ years of marketing experience, preferably in a financial services, professional services and/or human resources consulting environment

• Experience with creating new marketing opportunities and a proven background of engaging clients with innovative and engaging methods that produced measurable results for positive ROI

• Strategic and tactical marketing experience, with specific emphasis on marketing planning, execution and experience with marketing technologies and online project management tools

• Ability to understand and learn our lines of business in order to provide marketing support in terms of setting goals, direction and developing a three-year plan

• Executive presence and demonstrate outstanding customer service and follow-up

• A keen interest in new media and technologies

• Detail-oriented, action-oriented and results-focused

• At ease with technology, online marketing support tools and social media

• Self-motivated and able to work with minimal supervision

• Outstanding written and verbal presentation skills

• Excellent influencing and negotiation skills and the ability to present issues and resolutions in a persuasive manner

• Availability and willingness to work outside normal business hours

• Bachelor’s degree required, marketing, communications, public relations or business administration degrees preferred

• Travel 15%, across the New England market areas

The Company

Willis Towers Watson is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. With roots dating to 1828, Willis Towers Watson has 40,000 employees serving more than 140 countries. We design and deliver solutions that manage risk, optimize benefits, cultivate talent, and expand the power of capital to protect and strengthen institutions and individuals. Our unique perspective allows us to see the critical intersections between talent, assets and ideas – the dynamic formula that drives business performance. Together, we unlock potential. Learn more at willistowerswatson.com at http://www.willis.towerswatson.com .

Willis Towers Watson is an equal opportunity employer

Willis Towers Watson is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Equal Employment Opportunity: Know your rights at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf .

Unsolicited Contact : Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Willis Towers Watson are considered property of Willis Towers Watson and are not subject to payment of agency fees. In order to be an authorized Recruitment Agency/Search Firm for Willis Towers Watson, any such agency must have an existing formal written agreement signed by an authorized Willis Towers Watson recruiter and an active working relationship with the organization. Resumes must be submitted according to our candidate submission process, which includes being actively engaged on the particular search. Likewise, for our authorized Recruitment Agencies/Search Firms, if the candidate submission process is not followed, no agency fees will be paid by Willis Towers Watson. Willis Towers Watson is an equal opportunity employer.


Not ready to Apply? at https://willistowerswatson.avature.net/WTWTalentNetwork


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  • Location:Boston, MA, US

  • Date Posted:April 18, 2018